Soccer fans have seen this before.
足球迷们以前见过。
The city’s team enters a new league, breaks affiliation with a franchise or exchanges ownership. The team needs a bold visual statement to reflect the fresh start.
该市的球队进入了一个新的联盟，以特许经营方式打破了隶属关系或交换了所有权。 团队需要大胆的视觉声明来反映新的开始。
The owners unveil a new brand and it flops. Badly.
业主推出了一个新品牌，但失败了。 不好
It fails to capture the character of the city and the hearts of the supporters (and they will let you know). The criticism comes as a shock at first, but the owners conveniently have an epiphany: they are not the only stakeholders in the team. To make amends, the owners perform a public expression of humility and invite the team’s supporters to be part of the redesign process.
它无法抓住城市的特色和支持者的心( 他们会让您知道 )。 批评一开始是令人震惊的，但是所有者很方便地顿悟：他们不是团队中唯一的利益相关者。 为了弥补损失，业主公开表达了谦卑，并邀请团队的支持者参与重新设计。
That is where Louisville City FC finds itself today: they unveiled a new identity, everyone hates it and they’re starting over.
这就是路易斯维尔市足球俱乐部今天找到自己的地方：他们推出了一个新的标识 ， 每个人都讨厌它，并且他们从头开始 。
There are a lot of things wrong with the new identity. I am going to focus on three things and offer solutions to each: the name, the color and the crest.
新身份有很多问题。 我将专注于三件事，并为每件事提供解决方案：名称，颜色和波峰。
I know these are difficult design challenges and I am confident people worked hard to create tenable solutions. Appeasing fans and looking good is not an easy task. That said, Louisville City FC could have avoided this misstep.
我知道这些都是艰巨的设计挑战，并且我相信人们会努力创建可行的解决方案。 使粉丝满意并看起来不错并不是一件容易的事。 话虽如此，路易斯维尔市足球俱乐部本可以避免这种失误。
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